Customer Relationship Management (CRM) is a business strategy that focuses on the long-term relationship between customers and a company, with the goal of developing strong customer loyalty and driving repeat sales. It involves understanding customer needs, delivering personalized service, and providing a seamless experience for customers through every interaction. CRM solutions track customer behavior and data to create more effective marketing campaigns, optimize product offerings, and increase sales. By focusing on customer engagement, businesses can build lasting relationships that drive revenue growth and maximize long-term profitability.