Customer Relations Software (CRM) is a type of software system designed to help businesses better manage their relationships and interactions with customers and potential customers. By providing an integrated view of customer data, up-to-date on customer preferences, past orders, and more, CRM helps to enable organizations to effectively streamline sales activities and increase customer loyalty. CRM also provides a platform for collaboration across teams so that customer insights can be shared quickly and accurately, helping the organization take advantage of opportunities with customers at the right time. With the right customer relationship management software solution, companies can create memorable customer experiences and improve their bottom line.