Customer Relationship Management (Crm) Definition
The definition of customer relationship management (CRM) is a business strategy that enables organizations to improve their relationships with customers and prospects by better managing customer data.
At its core, CRM is about using technology to automate and streamline the process of managing customer relationships. This can include everything from tracking customer interactions and managing customer data, to providing personalized customer service and support.
While CRM software is often used to support these activities, it’s important to note that CRM is more than just software. It’s a business strategy that should be underpinned by people, processes, and technology.
When done right, CRM can help organizations build deeper relationships with their customers, resulting in improved customer retention and satisfaction, as well as increased sales and profitability.
