Customer Relationship Management (CRM) is a business strategy designed to build and maintain strong relationships with customers. It involves understanding customer needs and behaviors, proactively engaging with them, and managing your interactions in order to maximize customer loyalty and satisfaction. By utilizing CRM techniques, businesses can create better experiences for their customers, identify opportunities to upsell and cross-sell products, and help anticipate customer needs. Ultimately, CRM helps organizations foster stronger connections with their customers, generate more leads, and increase sales.