Customer Relationship Management (CRM) is a system that helps businesses and organizations build and maintain meaningful connections with their customers. It’s a platform that provides the tools and insights needed to nurture relationships, drive loyalty, and build successful customer experiences. CRM systems also offer features like data analytics, social media integration, and automated marketing campaigns, so you can better understand your customers and target them in unique ways. With CRM, companies are better able to meet customer needs, increase customer satisfaction, and ultimately grow their business.