Customer Relationship Management (CRM) Services are designed to improve relationships with customers, increase customer retention and satisfaction, and provide insights for internal decision-making. CRM involves the use of comprehensive databases and digital tools to collect and analyze customer data, identify prospective customers and convert leads into sales. It is a critical component of any successful business strategy, requiring ongoing commitment and maintenance to ensure best results. Having an efficient CRM strategy can open up potential for improved efficiency, higher profits, and better customer relationships.