A Customer Relationship System (CRS) is a comprehensive tool designed to help businesses improve communication and relationships with their customers. By adopting a CRS, businesses gain an advantage over competitors when it comes to customer service and support, as it enables them to store, access and analyze an extensive amount of data on each customer. Through the CRS, businesses can track purchase histories, understand customer needs, and segment customers into different categories based on criteria such as behavior and preferences. By understanding the needs of their customers, businesses are able to provide more tailored services, products and offers that will keep customers coming back.