Customer Resource Management (CRM) software is a digital platform that organizations use to effectively manage their customer relationships. It helps businesses build deeper connections with their customers, track customer interactions, and store important customer information such as contact information, preferences, and purchase or service histories. By leveraging CRM software, businesses can provide personalized experiences for their customers and develop long-term relationships with them. With CRM software, businesses can deliver higher quality customer service and create increased loyalty and satisfaction among their customers.