Customer revenue is money received through the sale of goods and services to customers. It’s one of the most important metrics in any business, as it indicates how effectively a company is engaging with its target audience. Ultimately, customer revenue is the key indicator of how successful a business is at providing relevant products and services that resonates with the people they are serving. To maximize customer revenue, businesses must be proactive in understanding their customers’ wants and needs, developing strategies to meet those demands, and continually aim to exceed customer expectations.