The Customer Value Chain is a business concept that can help unlock real value in your products and services. It describes the process of creating value for customers through the design, production, delivery and support of goods or services. It looks beyond just cost savings to how you can use technology, innovation and customer-focused techniques to create an overall enhanced experience for customers. In short, it’s about finding better ways to satisfy customer needs and wants. By looking at every step of the Customer Value Chain, businesses can maximize their potential for providing greater value for customers.