A customer is someone who interacts with a business to buy goods or services. In the world of business, customers are the lifeblood; they keep businesses alive and allow them to grow. Customers create relationships with businesses, which can lead to loyalty, advocacy, and high levels of satisfaction. Customers have an expectation that their needs will be met and their expectations exceeded. That’s why it’s so important for businesses to understand what drives customers and build relationships that foster loyalty and trust. With this in mind, businesses should establish clear customer service policies, provide ongoing support, and focus on creating lasting relationships with each and every customer.