Customer Relationship Management (CRM) is a business strategy that aims to build stronger and more meaningful relationships with customers. It involves the use of technology, data analysis, and automation to better understand customer needs, behaviors, and preferences. The goal of CRM is to optimize customer interactions and promote loyalty to your brand through tailored experiences. It’s all about putting the customer first and tailoring products, services, and communication in order to meet their unique needs. By nurturing these strong relationships, you can increase customer lifetime value, generate more sales, and maintain a positive reputation for your business.