Data Drilling is a process of discovering hidden information within large data sets. It involves analyzing data from multiple sources, searching for patterns and taking action to uncover the data’s meaning. Data Drilling is used to uncover market trends and opportunities, identify customer preferences, and understand customer behavior. Essentially, it is a process of finding solutions through the use of data analysis. By drilling into your data, you can unlock insights that can be used to inform decisions, improve customer experience and drive business outcomes. Data Drilling enables businesses to make better decisions faster, as well as provide valuable insights on customers and markets.