Data metrics are measures of quantitative assessment used to track and analyze the performance of a specific process or activity. They enable businesses to measure performance and make decisions that can lead to increased productivity, efficiency, and cost savings. Data metrics provide an objective way to measure success or failure – giving organizations the information they need to make informed decisions about strategic initiatives. Data metrics can also help identify areas of improvement and inform future actions in order to maximize ROI. By tracking data metrics, businesses can ensure they stay on top of their performance, optimize operations, and stay ahead of the competition.