Data mining methods are a set of powerful tools used to uncover hidden patterns, correlations, and insights from large amounts of data. By using sophisticated algorithms, and artificial intelligence (AI), businesses can uncover insights in their data that remain undetectable to the human eye, allowing for more accurate decision making, or spotting potential problems and opportunities before they become an issue. Data mining techniques can be applied across industries, from retail and finance, to healthcare and customer service. With the help of complex data mining methods, businesses can gain valuable insights into customer behavior that allow them to better serve their customers and maximize their profits.