David Sacks Burn Multiple, or simply “Burn Multiple,” is a business concept developed by entrepreneur David Sacks. It involves identifying multiple areas of advantage within a company and/or industry and systematically attacking them until competitors are forced to either give up or heavily invest in their own operations. At its core, it’s about leveraging existing expertise and resources to gain a competitive advantage and drive out the competition. To do this effectively, companies must be willing to invest in marketing, research, development, and other areas of their business in order to maximize profit. The goal of Burn Multiple is to stay one step ahead of the competition and use their business strategy to gain an edge over them.