Demand management strategies are the processes and techniques used to manage and influence customer demand for products or services. By creating an effective strategy, businesses can ensure their resources are properly allocated, reduce their costs associated with production, and increase sales. The goal of demand management is to align customer demand with available supply, ensuring that customers have access to what they want when they need it. This also helps companies to avoid overstocking items that customers may not buy, while still being able to meet sudden spikes in demand. With a successful demand management in place, businesses can increase their profits while providing customers with the highest possible satisfaction.