A Demand Management System is a tool used by businesses to more effectively anticipate, understand, and respond to customer demand. It helps organizations track demand signals in terms of customer order history, sales data, consumer insights, market trends, and more. By analyzing these signals, businesses can develop strategies to optimize their supply chain processes and better meet customer needs in a cost-effective manner. This can have a direct impact on top-line revenue and bottom-line performance. With the right Demand Management System in place, businesses can become more agile and responsive to changing customer demands, creating greater consumer loyalty and longer-term success.