Descriptive Analysis Techniques focus on understanding the current condition of a business or project. Through the use of data, information and statistics, descriptive analysis offers an effective way to find out what is going on within a company. The process involves identifying, categorizing, summarizing and analyzing available data in order to identify patterns and trends. The most common methods used are forecasting, timeseries analysis, regression models and cluster analysis, all aimed at accurately predicting the direction the data may take in the future. With descriptive analysis techniques, businesses can make more informed decisions that can ultimately lead to greater success.