Differentiated Products Definition

Differentiated products are defined as products that offer unique features or benefits that appeal to a specific target market. This can be in the form of physical attributes, service offerings, or even pricing. By tailoring their offering to a specific group of consumers, businesses can create a product that stands out from the competition and drives more sales.

Differentiation is an important part of any business strategy, but it’s especially important for small businesses who may not have the resources to compete on price or brand recognition alone. By understanding what makes your product unique, you can develop a marketing and sales strategy that will help you succeed in a crowded marketplace.