Digital marketing is the ongoing process of using various digital channels to reach audiences, build relationships and generate sales. It’s about creating meaningful connections with potential customers by providing them with relevant and engaging content that answers their questions and offers solutions to their problems. It involves leveraging a variety of tools and techniques – such as search engine optimization (SEO), pay-per-click (PPC) advertising, email marketing, social media marketing, content marketing – to create an online presence that drives results. Digital marketing helps businesses identify opportunities, create strategies and develop customized campaigns that can resonate with target audiences in a way that traditional methods simply cannot.