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Digital Marketing Campaign Management

oboloo Glossary

Digital Marketing Campaign Management

The official business definition of Digital Marketing Campaign Management is the process of overseeing and organizing a company’s digital marketing efforts. This can include activities such as creating and managing search engine optimization campaigns, setting up social media accounts, and developing content in support of a company’s overall digital marketing objectives. Digital marketing campaign management also includes tracking the performance of digital marketing channels and campaigns, as well as optimizing for maximum return on investment. A successful digital marketing campaign manager should be able to identify key performance indicators, measure the performance of digital campaigns, and use the data to make adjustments to improve performance. It is important for a digital marketing campaign manager to be organized and have the ability to create and manage multiple digital campaigns at the same time. They should also be well-versed in digital analytics and be able to use data to develop insights about customer behavior and preferences. Additionally, digital marketing campaign managers should have an

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