oboloo Glossary

Digital Transformation

Digital Transformation

Digital transformation is the integration of digital technology into all areas of a business, resulting in fundamental changes to how businesses operate and deliver value to customers.

It’s a cultural shift that requires organizations to challenge their assumptions about the way things have always been done and to embrace change. Digital transformation enables businesses to be more agile, responsive to customer needs, and better able to compete in an ever-changing marketplace. By its very nature, digital transformation is disruptive and can be difficult to manage. But the rewards are well worth the effort: businesses that undergo digital transformation can expect to see increased revenues, higher levels of customer engagement, and improved operational efficiency.

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