Distribution and Channel Management is the strategic alignment of products with direct and indirect channels to increase sales, market share, predictability, and profitability. It is a process of analyzing consumer behavior in different markets, selecting the right type of channels for product distribution, managing pricing strategies, identifying opportunities to expand the reach of goods or services, and developing effective partnerships with retailers, wholesalers, and other stakeholders. By understanding how consumers shop and purchase goods, companies can create targeted marketing plans that maximize their competitive advantage in today’s ever-evolving marketplace.