Distributor Relationship Management (DRM) is a business model that helps companies maintain successful relationships with their distributors. In essence, it is an organized approach to managing the relationships of a company with its distributors. It involves creating, maintaining and improving the relationship between a company and its distributors in order to achieve mutual benefit. The key to a successful DRM is to ensure that both parties are working towards the same goal. This means that the company must understand the needs and expectations of their distributors and provide them with the best possible services and products. Additionally, the company must ensure that the distributor is getting a fair share of profits for their services. By managing and understanding the needs of the distributors, companies can better meet the needs of their customers and increase their sales. DRM is a critical part of any successful business, as it allows companies to maximize their profits while creating and maintaining a successful partnership with