The Distributor Supply Chain is a complex system comprised of organizations, processes, and activities that are required to deliver goods and services to the end user. It consists of multiple tiers – each with their own specific responsibilities along the way – and relies on efficient, coordinated cooperation between suppliers, manufacturers, warehouses, retailers and logistics partners. By understanding and managing its entire supply chain, a distributor can ensure goods and services reach customers in an effective and timely manner. The goal is to create a seamless customer experience while keeping costs as low as possible.