Ecommerce business metrics measure the performance and progress of an online store. They provide key insights into customer behaviour, website traffic, sales numbers, and more – giving business owners greater control over their operations.
At a high level, ecommerce metrics can be divided into two categories: financial and operational. Financial metrics track the store’s profitability, such as total revenue, return on investment (ROI), cost of goods sold (COGS), and average order value (AOV). Meanwhile, operational metrics focus on customers, products, marketing initiatives and website performance to help companies identify areas they need to improve.
By using the right combination of these metrics, you’ll have the data-driven insights you need to make sound business decisions. Whether you’re looking to increase profit margins or identify the most profitable product offerings, the right metrics will ensure you’re reaching your goals.