Ecommerce business strategy is the process of translating your online business goals into well-defined steps that can be implemented and tracked. It focuses on leveraging technology, customer experience, and marketing to create the most profitable online store possible. By utilizing tools such as market research and analytics, it enables you to understand your customers’ needs and develop tailored approaches to meet their demands. With a comprehensive ecommerce strategy, you’ll be able to make smart decisions about growth opportunities and compete more effectively in the digital marketplace.