Ecommerce engagement metrics measure customer activity and engagement with a business’s ecommerce site or application. These metrics provide valuable insights into customer behaviour such as click-through rates, time on page, conversion rates, and more. By understanding these metrics, businesses can gain an understanding of which areas of their online store are performing well and which ones need improvement. Furthermore, these metrics can be used to determine the success of campaigns and promotional activities on the website. Ultimately, ecommerce engagement metrics are essential for creating an engaging and successful ecommerce experience.