E-commerce fulfilment strategy is a strategic plan designed to optimize the fulfillment of customer orders with the goal of creating a streamlined, cost-effective business model. This can include decisions on warehousing, transportation and customer service processes, as well as consideration of any available technological advances to make the fulfullment process more efficient. Ultimately, an effective e-commerce fulfilment strategy should be focused on providing fast delivery times, superior customer experiences and high levels of accuracy and reliability.