Ecommerce performance metrics are the key measurements used to evaluate the overall performance of an ecommerce venture. These metrics assess essential factors such as website traffic, customer engagement, average order value, and web conversion rate. By understanding the data behind these metrics, it’s possible to identify areas needing improvement or optimization. Companies can then create growth strategies that are tailored to their goals, while taking into account current trends and customer behavior. With enhanced ecommerce performance metrics, businesses can stay ahead of their competition and maximize profits in a dynamic online marketplace.