Ecommerce process flow is best described as the steps, decisions and actions that a customer goes through when shopping online. This includes selecting goods or services, adding them to their virtual cart, entering payment information and completing the purchase. It’s important to understand the customer journey in order to optimize ecommerce stores for maximum conversions. To ensure an efficient and successful transaction, businesses should create a detailed process flow covering all aspects of the customer experience, from their initial visit to your website to checkout and beyond. With the right plan in place, businesses may be able to reduce cart abandonment and increase overall sales.