Employee retention is a business strategy to keep valued personnel in an organization or company. It aims to reduce costly turnover by creating and maintaining positive working relationships with employees so they stay with the business long-term. An effective employee retention strategy not only motivates current employees to remain, but also has the effect of attracting and retaining top talent, improving morale and consequently, boosting productivity and performance. The ultimate goal is to create a workplace where employees are satisfied, engaged, and invested in the success of their company, so they are more likely to stay longer and demonstrate increased commitment.