Employer Retention is the practice of keeping existing employees engaged and productive in order to build a better workforce. Employers must ensure that they provide employees with adequate benefits, incentives, job satisfaction and professional development opportunities in order to retain them. Employee retention should be seen as an ongoing process that involves adapting to changing market conditions and anticipating new challenges. By taking proactive steps such as regular career assessments, ongoing communication with employees and strategic reviews of company policies and procedures, employers can work towards creating an atmosphere where employees feel valued, appreciated and secure.