A journey map is an insightful tool used by business owners and individuals to understand the steps it takes to reach a certain goal. In the world of employment, a journey map is used to help employers identify and track the stages a job seeker experiences from initial contact to onboarding, as well as any changes in their behaviour along the way. By mapping out the experience from an employer’s perspective, organisations can gain insights on how to better serve their potential hires and ensure they have a positive experience. Through detailed analysis and evaluation, journey mapping allows employers to create more effective hiring strategies that allow them to more easily identify and attract quality candidates.