End-to-End Category Management is a business model that focuses on the entire life cycle of a product or service from initial conception and development to sales, marketing, and customer use. It involves an integrated approach to strategic planning, procurement, production, distribution, and delivery in order to maximize efficiency and customer satisfaction. By setting boundaries around what is considered a category, the goal of End-to-End Category Management is to proactively manage resources and promote growth in those areas. This will allow for better decisions throughout the chain and ultimately lead to greater profitability.