oboloo Glossary

Endorsement Contracts

oboloo Glossary

Endorsement Contracts

Endorsement contracts are a form of agreement between two parties that outlines the terms of promotion for a product or service. They provide legal and financial protection for both sides, ensuring that all aspects of the agreement are upheld. With an endorsement contract, celebrities, athletes, musicians, and other public figures essentially agree to lend their name and reputation to companies in exchange for payment or free products. This type of agreement has become increasingly popular in recent years as a way to boost a company’s brand identity, gain greater visibility and credibility, and increase sales.