oboloo Glossary

ERP System Vs Crm

oboloo Glossary

ERP System Vs Crm

An Enterprise Resource Planning (ERP) System is a software suite that helps businesses manage their operations, from production to finance and inventory. It allows organizations to track their entire business in real-time for better decision making and process improvement. A Customer Relationship Management (CRM) system, on the other hand, is a software program designed to help companies develop relationships with customers, track their preferences, interests, and profiling them for targeted marketing campaigns. ERP and CRM systems typically have integrated features that let users access both in tandem. In other words, a CRM system compliments an ERP system by helping businesses understand more about their customers and how they interact with their organization – building trust and loyalty over time.