An exclusivity clause in a contract is a provision that prohibits one or both parties from engaging in activities with other people outside of the contractual relationship. This clause is typically used to protect a party’s interests and ensure that any competitive advantage is kept within the scope of the relationship. It should be noted, however, that such clauses can only be legally enforced if the relationship is entered into voluntarily and not through duress or coercion. The parties involved must also be aware of their respective rights so that the parameters of the agreement remain clear.