An exclusivity contract clause is an agreement between two parties that one should not enter into a similar agreement with any other party. Exclusivity clauses are frequently used to ensure that a product or service remains exclusive and unique to one party. In addition, such clauses can also be used to prevent a customer from dealing with competitors and actively promote one particular company’s products over others. By signing an exclusivity contract clause, both parties agree to maintain the contract for a certain amount of time, ensuring that each gains something beneficial from the agreement.