Financial Analysis and Modelling is the process of using quantitative and qualitative methods to understand and forecast financial performance, with the goal of making business decisions and optimizing investments. It involves assessing a company’s key financial metrics such as revenue, expenses, net earnings, and cash flow, typically over multiple years, in order to gain insights into the overall financial health and performance of the organization. By combining data from multiple sources and considering different scenarios, financial analysts and modellers are able to make educated predictions about future trends and behaviour and provide reliable advice on how resources should be allocated.