Financial metrics provide a snapshot of the current financial performance and health of a company. Metrics such as cash flow, net income, operating costs and debt can give an accurate measure of a company’s ability to generate profits, manage costs and service debts. By tracking these figures over time, investors can get a clearer picture of how well a business is doing and make better investment decisions. The most important financial metrics to be aware of are Revenue Growth Rate, Operating Profit Margin, Return on Equity, Cash Flow from Operations and Debt/Equity Ratio. By monitoring these key indicators, investors can identify trends in the company’s performance that will help them make smart investments.