Financial Modelling and Forecasting is the practice of creating a model based on financial data, which is used to make predictions about future performance and outcomes. Financial modelling encompasses both quantitative and qualitative analysis, and involves understanding the financial relationships between variables in order to assess risks and opportunities. Through this type of modelling, businesses can plan for growth, manage their cash flow, and make informed decisions about their overall financial health. By integrating data from multiple sources and disciplines, financial modelling and forecasting provide powerful insights into the potential of any business.