Forecasting customer demand is the process of predicting how many customers you may have in the future and what they will purchase. It involves understanding market trends, analyzing customer behavior data, and leveraging predictive analytics to estimate future demand. By understanding current and potential customer demand, businesses can make smarter decisions about pricing, inventory, promotions, and resources. It also helps them better manage their supply chain and reduce risk associated with over or undersupplying products. Forecasting customer demand empowers businesses to be more agile and responsive in an ever-changing marketplace.