Forecasting market demand is the process of predicting the amount and type of products or services that buyers are likely to purchase over a certain period of time. It involves analyzing past sales data and trends, as well as making assumptions about future economic conditions and consumer tastes. By understanding how much people are likely to buy, businesses can plan their operations and make sure they have enough resources to meet demand. In short, forecasting market demand helps ensure that businesses don’t run out of stock or miss a critical opportunity for growth.