Financial Planning & Analysis (FP&A) performance goals are objectives set by a company to ensure their financial operation is running as efficiently and cost-effectively as possible. When crafting FP&A goals, a business should first identify the areas of finance to target for improvement, such as cash flow management, debt reduction and budgeting. Once these areas are defined, businesses must decide on a timeline for implementation and determine baseline performance levels so they can track their progress over time. Companies should also strive to make sure their goals are achievable, measurable and specific so they can effectively monitor their success while still remaining flexible enough to adjust to changing market conditions.