Group Customer can be defined as a customer who not only purchases your products or services but also has the potential to bring in more customers. This type of customer is often referred to as a ‘network effect’ customer, meaning that their large network of contacts can open up multiple opportunities for your business to benefit from. They might do this through word-of-mouth marketing, referrals, or even by leveraging their own personal brand. Group Customers are invaluable assets to any business, so identifying and nurturing these relationships is essential for long-term growth and success.