Guided Buying Definition
What is Guided Buying?
Guided buying is a methodology used to streamline and simplify the purchase decision process for buyers. It involves providing buyers with a step-by-step guide that outlines the key considerations for making a purchase, as well as a set of recommended products or vendors that meet the buyer’s needs.
The goal of guided buying is to help buyers make more informed and efficient purchase decisions, while also reducing the risk of buyer’s remorse. By taking the guesswork out of the purchasing process, guided buying can save time and money for both buyers and sellers.
There are many different types of guides available to assist with different types of purchases. For example, when buying a car, a buyer might use a guided buying tool that includes information on what type of car best suits their needs, as well as a list of recommended models and dealerships. Similarly, when selecting a software solution, a buyer might use a guided buying tool that outlines the key features to look for and provides a list of recommended solutions.
Guided buying tools can be provided by manufacturers, retailers, or third-party organizations. They are often available online, but can also be found in print form or through in-person consultations.
