Higher Retention, or HR, is the process of providing a stable working environmental that encourages and rewards employees who stay with their businesses for long periods of time. By investing in Human Resources activities like recruitment, selection, training, employee engagement and reward programmes, employers are more likely to hold onto their best talent for longer, resulting in greater cost savings, greater brand loyalty and better overall performance. In short, it’s about creating an environment where people want to stay—and one that discourages them from leaving. It’s a win-win situation for both employer and employee.