An Idea Proposal is an official document used by businesses to outline and communicate the details of a proposed new concept or idea. By writing an Idea Proposal, business owners and professionals can distill their ideas into clear, actionable steps that can then be shared with others in order to gain approval and support. A well-crafted Idea Proposal should include the problem statement, objectives, goals, key insights, call to action, and implementation timeline. In addition to outlining how an idea can be implemented, a good proposal also provides stakeholders a glimpse into the potential benefits associated with it.